Recently, a number of people have told me that book reviews are a waste of time. One person said, “If you’re not writing, you’re procrastinating.” Another said, “Why waste time promoting someone else’s work when you should be promoting your own?”
The answer is really very simple. Book reviews are highly valuable, not just for the one receiving the review, but for the one writing it as well.
Every book a writer reads gives them insight into what’s trending in the market, which aids in determining the commercial potential of their books. Market research is vital for finding a publisher. Many writers finish their books and turn to places like Writers Market, Publishers Marketplace, and Query Tracker, then spam all the editors, agents, and publishers they can find. A more successful approach might be turning to your bookshelf instead. Continue reading