Good covers get readers to pluck your book off the shelf and thumb through it. Poor formatting, interior design, and typesetting will cause them to set it back down—costing you a sale. A well-formatted manuscript is vital for publishing success. That’s because, ultimately, readers care about readability.
Readability is the ease with which a book can be read. Not to be confused with reading level, readability refers to formatting books in ways that are conducive to reading.
Books need to look their best, inside and out. To compete with traditionally published books, it is important for self-publishers to evaluate their book’s readability. Before uploading a manuscript to one of the many self-publishing services and paying for a proof copy, dedicate time (and money) to properly formatting the book’s interior.
Book formatting, or typesetting, refers to the composition of the text as it appears on the page. The goal of typesetting is to create a book that’s pleasing to readers. It involves: Continue reading →
Len Pennie, a 21-year-old Fife student is making waves in Scotland with her poem, In Memorium. The poem honors Scots women who were persecuted for witchcraft between 1563 and 1736.
The poem was commissioned by the Witches of Scotland campaign who have lodged a petition with the Scottish Parliament seeking to secure a pardon, apology, and national memorial for the nearly 4,000 Scots accused, convicted, and executed for practicing witchcraft. Their petition states: “As with elsewhere in Europe, the vast majority of those accused, some 85 percent were women.”
Pennie describes the treatment of accused witches as “state-sanctioned murder” and pledges to “demand justice” for those who were tortured and tried under the Witchcraft Act, branding it “a punishment lacking a crime.” Continue reading →
Writing, it’s said, is a lonely profession. Images of writers sequestering themselves away for the purpose of finishing their novel abound. Some novelist are so overconfident, they believe they don’t need help. Others avoid seeking help, paralyzed by the secret fear that their writing simply isn’t good enough. But, behind every successful author is a slew of people who have left their mark on the manuscript.
Self-publishers, eager to see their books in print, often ignore the undervalued topics of manuscript evaluation, revision, and editing, instead focusing their attention on buying ISBNs, contracting print-on-demand services, and marketing. They do this at their peril. These are the essential steps that makes a manuscript worth reading. Flawed plot lines and inadequate character development are impossible to salvage after the book is published. To catch (and resolve) problematic aspects early in the writing process, the manuscript must be read by others, starting with its earliest draft forms. Continue reading →
Write a book, get published, make millions, right? Wrong.
I’m not sure what bothers me more about this misconception: the would-be authors who think a book deal is the key to financial success and easy living or the countless readers who operate under the delusion that authors are so well off that they ought to give their books away, for free.
Authors Earn Less than Minimum Wage
The Bureau of Labor Statistics list average annual income for writers and authors as $63,200. What many writers and readers fail to realize is, this average includes the salaries of corporate writers who are responsible for crafting the limitations for your insurance and warrantees, the microscopic legalese that’s included with the terms and conditions of your credit card, and the impossible to follow instructions included with every “assembly required” item you’ve ever purchased. Actual author income is much, much less. Continue reading →
With Christmas fast approaching in this tumultuous year, no doubt many children are feeling anxious. Fortunately, I received a letter from a friend of mine who just happens to live at the North Pole. Those wishing to pass this information on to their children (or grandchildren) can view a printer-friendly version of the letter below.
The topic of my most recent article forIDAHO Magazine is Storm, a blind foundling I plucked from the ditch during my morning walk. Storm was incredibly tiny when I found her and despite being gravely ill, she rallied and survived. She even managed to overcome blindness. But, what is really remarkable about this tale is that neither the veterinarian nor I killed her.
This book came to me at an exceptionally low point in my life. I was juggling three jobs, one of which required me to deal with a gas-lighting supervisor, was experiencing chest pains and hypertension, and sleeping maybe four hours a night. To say I was burnt out was an understatement. With the help of this book, I set healthy boundaries, quit what was an undeniably bad job, lost 52 pounds, and saw my blood pressure drop 30 points.
In The Witch’s Book of Self-Care, the author quickly addresses the common misconception that self-care involves sitting on your laurels, eating bonbons, having spa days, and engaging in retail therapy. Self-care takes work in order to have a lasting impact on your life. This is not a book to be read in an afternoon. It needs to be savored, taking as much time as necessary to master each task before moving on to the next topic. Continue reading →
‘Tis the season to celebrate cats. Halloween cards and decorations feature black cats sporting witches’ hats, slinking through graveyards, and riding on brooms. Halloween is synonymous with fun—and frights, but for cats, Halloween tricks can seem all too real. Strangers slink through the neighborhood. Unusual smells and horrifying noises fill the air. Costumes turn ordinary people into monsters. Make no mistake, Halloween is a spooky time for cats. Those frights come with an even more frightening history. Continue reading →
Your book is written, edited, and formatted. You’ve purchased ISBNs and barcodes. You have a stellar cover and a pretty spiffy author photo, too. You’re moments away from uploading to Amazon, popping some bubbly, and announcing your book release . . . but have you really thought through the supply chain connections necessary for a successful book launch?
Marketing on your blog, through social media, and spamming your email list is a no brainer. But, how do you get your book in bookstores? There’s no getting around the need to connect with retailers. Therefore, it’s incumbent on you to figure out what kind of distribution system you want. Continue reading →