Reality Check: Unless you are on the New York Times Best Seller list, don’t expect book signings to bring in a ton of money. So, if not for the money, why should the average Joe participate in a book signing? Exposure.
Books don’t sell themselves. If you are self-published, that also means self-promoted. Small-time and self-published authors will likely sell less than 10 books at a book signing. Many of the people who attend the event won’t even buy a book, they are curiosity-seekers, tire-kickers, and sometimes, just looking for a bathroom. However, all the marketing and promotion that occurs prior to the event will help you reach new readers who may buy the book, even if they don’t come to the signing.
After hosting several book signings, I’ve created a list of tips and tricks for eager authors to help make their next book signing a success. Continue reading