To start, ask yourself a couple questions.
First: “Do you want your book to sell?”
Second: “Do you want to sell your book?”
These questions illustrate vastly different mindsets. Most authors want their book to sell. Few are willing to actively sell their book.
Self-published means self-promoted. If you want your book to sell, you must sell your book. There is no magic formula that will compel people to hand you cash. Authors need to employ all the same marketing strategies to promote a Kickstarter campaign as they do when promoting their books.
Earlier this year I used proven business skills to successfully launch a Kickstarter that raised over $3,000 for my debut novel in just 30 days. In this post, I share my marketing tips.