We’ve all heard the admonishment, “Don’t judge a book by its cover.” Whoever said that clearly wasn’t trying to sell books in the 21st century. Regardless of whether it’s consumers, bookstore buyers, or the folks making nominations for the Worst of Amazon, everyone is judging books by their covers. Why? The simple truth is, a great book with a horrible cover won’t sell, but a horrible book with a great cover will.
Authors and self-publishers need to put as much thought into their book’s cover as they do the content between the covers. The smartest thing to do is hire a professional cover designer. This is because every book requires multiple cover files, how many depends on how the book is distributed. The best recommendations for cover artist come word-of-mouth. If you attend an author event and see someone with a cover that catches your attention, ask for the name of their artist. Most authors are happy to share that information. Continue reading