Metadata is what drives search engine optimization (SEO) and enables web designers to get their websites to rank higher in search results. But metadata isn’t only for website and blogs, it’s also for books. Like SEO, metadata is text written specifically to aid computer systems and search engines. In an era where online shopping is the norm, an absence of metadata (or poorly written metadata) means a book won’t show up in the search results when shoppers are perusing the digital shelves of their favorite online marketplace.
Book metadata helps sell books by using keywords and phrases that make it easy for readers to find them. Because of this, it’s vital that indie publishers include metadata creation as part of their book promotion strategy. So what exactly is metadata? Continue reading